Ram Tag

Until recently, the Ram 1500 TRX served as the most powerful series-production ICE half-ton pickup in Mexico, where it costs 2,479,900 pesos. That means $131,830 at current exchange rates, which is quite a bit more than what Ram is charging stateside for its off-road performance truck. Ford can do better, though. Not only is the F-150 Raptor R more versatile off the beaten path, but it also costs a wee bit more. Marketed as the Lobo Raptor R in Mexico, the Predator-engined truck retails at 2,479,900 pesos or $135,650 at press time. Ford’s local division proudly describes it as being “la bestia mas fuerte de la galaxia” (the strongest beast in the galaxy), a description that might bring back memories of a ‘90s anime. Founded in 1925 as the country’s first automobile company, Ford of Mexico waxes lyrical about the 5.2-liter supercharged V8 that explains the R suffix of the Raptor R. From the forged steel